Jade Sen: The Man Behind MRJADE
Entrepreneur, creative and brand-builder: Jade Sen’s story moves through Germany, Turkish heritage, hospitality, music and coffee before arriving in Downtown Dubai. MRJADE is both the coffee brand and his own public identity. The common thread is personal: build something people can feel, not just recognise.
Who is Jade Sen?
Jade Sen, born in Düsseldorf, Germany, in 1977 to a Turkish family, is the founder of MRJADE Coffee. He began his entrepreneurial career at 22 in Frankfurt, and went on to work across events, food, construction, fashion, hospitality and music. MRJADE Coffee emerged from that wider journey in 2018, combining his family’s connection to Turkish coffee with the precision and presentation he associated with European hospitality.
MRJADE is both the name of the coffee brand and Jade Sen’s own public identity: a personal brand, not an anonymous corporate label.
| Name | Jade Sen — MRJADE is his public brand identity |
|---|---|
| Born | Düsseldorf, Germany, 1977, to a Turkish family |
| First company | 1999, Frankfurt, age 22 |
| Career spans | Events, catering, construction, fashion, hospitality, hotels, music |
| Family coffee link | Grandfather’s Turkish coffee craftsmanship, dating to 1958 |
| Music | First instrument at age six; single “Welcome to Turkey,” 2018 |
| MRJADE Coffee launched | 2018, as its own standalone brand |
| Downtown Dubai flagship | R01, Burj Crown, Emaar Boulevard, opened April 2025 |
| Phone | +971 58 574 6311 |
Two cultural influences shaped the way he saw craft.
The MRJADE story begins in Düsseldorf. Growing up in Germany in a Turkish family meant moving naturally between two traditions: European structure and presentation on one side, and the warmth, ritual and cultural meaning of Turkish hospitality on the other.
European structure
Precision, presentation and consistency, the vocabulary of European hospitality.
Turkish hospitality
Warmth, ritual and cultural meaning, carried through family tradition.
Grandfather’s coffee, since 1958
Turkish coffee craftsmanship in the family dating back to 1958. Coffee existed inside the family story long before it became a company.
Music, from age six
His first instrument arrived at six, a creative thread that would later run alongside his business career, not separately from it.
Jade Sen built MRJADE to feel personal.
The name isn’t an anonymous corporate label. It’s deliberately tied to the founder’s public identity, aesthetic and standards, part of why the brand stretches across different creative and commercial fields without disguising the person behind them.
In coffee, that becomes a simple idea: heritage matters, but presentation and consistency matter too. Tradition and modernity aren’t treated as opposites.
A career that moved through more than one industry.
Four stages, showing how the work expanded over time, well before MRJADE Coffee existed.
First company
Age 22, in Frankfurt: the start of an entrepreneurial career that would move through several industries.
Events & catering
The business expanded through event venues and catering, in Germany and across Europe.
Construction, coffee & hospitality
The portfolio grew into construction, hospitality concepts, chocolate, and MRJADE Coffee, introduced in 2018.
Fashion & hotels
Later ventures extended the MRJADE identity into clothing and hotel concepts.
The family story became a modern hospitality brand.
Jade Sen introduced MRJADE Coffee in 2018, at a meeting point between Turkish coffee heritage, European precision and contemporary hospitality. This story names Colombia, Costa Rica and Brazil among the coffee-growing regions, with quality control and roasting connected to Germany and Istanbul.
What matters most for the customer is what survives all those steps: aroma, texture, balance and consistency in the final cup. Today, the Downtown Dubai location gives that story a physical home, specialty coffee alongside matcha, iced drinks and quick takeaway. See from farm to cup for the fuller sourcing journey.
The artistic side was never separate from the business side.
In 2018, the same year MRJADE Coffee launched, Jade Sen released the single “Welcome to Turkey,” bringing his Turkish roots directly into his public creative work. Music has been a long-running part of his identity, not a late extension of the business.
That creative instinct helps explain why MRJADE projects place so much weight on presentation. Whether the medium is a song, a dining room, a fashion piece or a coffee cup, the finished experience is expected to carry a point of view.
A brand becomes memorable when the product, the place and the person behind it feel connected.Jade Sen, on the MRJADE brand philosophy
Three ideas keep appearing in the MRJADE story.
Not that the founder has worked in several industries, that’s not unusual. It’s that the same themes keep returning across them.
Know where the idea came from.
Turkish roots, family coffee tradition and a German upbringing give the brand a cultural foundation that predates the cafe.
Presentation should support the product.
Coffee, hospitality and design are treated as connected parts of one experience, not separate departments.
Tradition is a starting point, not a museum piece.
The MRJADE approach combines older cultural references with contemporary spaces, technology and aesthetics.
MRJADE Coffee now has a Downtown Dubai address.
At Burj Crown on Emaar Boulevard, the founder story isn’t abstract anymore. It’s expressed through specialty coffee, matcha, signature iced drinks, takeaway service and a visual environment designed to feel unmistakably MRJADE, close to Dubai Opera, Burj Khalifa and The Dubai Mall.
Three more chapters behind the cup.
The sourcing journey, the experience philosophy, and the precision behind the bar.
Key takeaways
- Jade Sen was born in Düsseldorf in 1977, to a Turkish family, and founded his first company in Frankfurt in 1999, at 22.
- His career moved through events, catering, construction, fashion, hospitality, hotels and music before and after MRJADE Coffee.
- His grandfather’s Turkish coffee craftsmanship dates back to 1958.
- MRJADE Coffee launched in 2018, the same year Jade Sen released the single “Welcome to Turkey.”
- The Downtown Dubai flagship opened in April 2025 at R01, Burj Crown, Emaar Boulevard.
- Three ideas recur across his ventures: heritage, craft and evolution.
The founder story: your questions
Short answers about the person behind MRJADE Coffee.
Who is Jade Sen?
Jade Sen is the entrepreneur behind MRJADE, born in Dusseldorf, Germany, in 1977 to a Turkish family. His career moved through events, food, construction, fashion, hospitality and music before he launched MRJADE Coffee in 2018.
Why is the coffee brand named after its founder?
MRJADE was built to feel personal. The name is deliberately tied to Jade Sen’s own public identity, aesthetic and standards, rather than an anonymous corporate label, which is part of why the brand stretches across several creative and commercial fields without hiding the person behind them.
How does Jade Sen’s heritage connect to the coffee?
He grew up in Germany in a Turkish family, moving between European structure and presentation on one side and Turkish hospitality on the other. His grandfather’s Turkish coffee craftsmanship dates back to 1958, so coffee existed inside the family story long before it became a company.
Is MRJADE only a coffee brand?
No. The wider MRJADE name covers events, catering, construction, fashion, hotels and music, alongside MRJADE Coffee. Coffee became one of its most visible expressions once the Downtown Dubai cafe opened, but it sits inside a larger, multi-industry brand.
Does Jade Sen have a music career?
Yes. He received his first instrument at age six, and in 2018, the same year MRJADE Coffee launched, he released the single “Welcome to Turkey,” bringing his Turkish roots into his public creative work alongside the business.
Where does MRJADE’s coffee come from, according to the founder’s story?
This page’s own account names Colombia, Costa Rica and Brazil among the growing regions, with quality control and roasting connected to Germany and Istanbul. See from farm to cup for the fuller sourcing journey.
What ties all of MRJADE’s different ventures together?
Three ideas recur across industries: heritage (knowing where the idea came from), craft (presentation supporting the product), and evolution (treating tradition as a starting point, not a museum piece). The same themes show up whether the medium is a song, a dining room or a coffee cup.
Where can I experience MRJADE Coffee today?
At R01, Burj Crown, Emaar Boulevard, Downtown Dubai, near Dubai Opera, Burj Khalifa and The Dubai Mall. We’re open daily from 7 AM, closing at 11 PM Sunday to Thursday and midnight on Friday and Saturday. See our coffee menu.
Planning a Downtown Dubai visit?
The story ends in a cup at Burj Crown. These guides show how MRJADE fits into a day around Downtown Dubai’s landmarks, and what to order.
| Near the landmarks | |
|---|---|
| Coffee on Emaar Boulevard | Our home on the Boulevard, and every guide in one place |
| Coffee near Burj Khalifa | Before or after At the Top |
| Coffee near Dubai Mall | Open at 7 AM, before the mall’s cafes |
| Coffee near Dubai Fountain | Timed to the 30-minute show schedule |
| Coffee near Dubai Opera | Pre-show coffee, parking and the Box Office |
| Coffee near Burj Park | Takeaway for the lawn and a quieter fountain view |
| Coffee & matcha | |
| Takeaway coffee | What to order when you’re in a hurry |
| Turkish coffee | A 4 oz heritage serve, roasted in Istanbul |
| Matcha powder | Organic Japanese matcha from Kyoto, in tins to take home |
Taste where the story leads.
MRJADE Coffee, R01, Burj Crown, Emaar Boulevard, Downtown Dubai, UAE.
Hours: Sunday–Thursday 7 AM–11 PM · Friday–Saturday 7 AM–12 AM
