A legacy of coffee, reimagined for Dubai.
MRJADE Coffee brings together family coffee heritage, European precision, Turkish influence, contemporary design and a belief that the future of coffee should feel as memorable as it tastes.
Coffee with memory, character and a point of view.
The MRJADE story reaches back to a family tradition of roasting coffee by hand, where patience, intuition and attention to detail mattered more than scale. That heritage later met a new world: Germany, entrepreneurship, design, technology and ultimately Dubai.
Today, MRJADE Coffee is not presented as a nostalgic recreation of the past. It is a modern expression of it—specialty coffee, Turkish coffee, matcha and signature drinks delivered with a polished visual identity and a fast, city-ready experience.
From family roasting tradition to a global-minded coffee brand.
The MRJADE story connects several generations: a grandfather’s roasting craft, Jade Sen’s entrepreneurial journey, the creation of the MRJADE brand, and a coffee concept now centered in Dubai.
Where the coffee story begins
A family roasting tradition takes shape in a small workshop, built around skill, patience and intuition rather than automation.
Heritage meets Germany
The family’s coffee craft travels to Germany. Jade Sen grows up between Turkish heritage and German precision, learning coffee from an early age.
The MRJADE brand era begins
Jade Sen’s entrepreneurial journey develops into the broader MRJADE brand, spanning hospitality, events, design and lifestyle ventures.
MRJADE Coffee becomes its own chapter
MRJADE Coffee launches as a dedicated coffee brand with the ambition to combine heritage, quality, design and a more elevated coffee experience.
A flagship chapter in Downtown Dubai
MRJADE brings its coffee identity to Dubai—placing specialty coffee, matcha, visual design and contemporary service at the center of the experience.
Jade Sen: building a brand between cultures.
Born in Düsseldorf to a Turkish family, Jade Sen grew up with two strong influences: the discipline and precision of Germany, and the warmth, ritual and hospitality of Turkish culture.
His entrepreneurial journey began young and expanded across hospitality, events and lifestyle businesses. Coffee remained personal—connected to his grandfather’s roasting tradition and to the idea that quality is something people should be able to feel, not just read on a label.
MRJADE Coffee is the expression of that philosophy: heritage without being old-fashioned, luxury without becoming distant, and innovation without losing the human side of the cup.
Four ideas behind every cup.
The brand is strongest when every detail feels intentional—from coffee and matcha to the interior, takeaway experience and the way the cup looks in your hand.
Remember where it started
Family coffee craft and Turkish cultural influence give MRJADE a story deeper than a trend-led café concept.
Make details matter
From drink preparation to presentation, the experience is built around consistency, clarity and attention.
Create a recognizable world
MRJADE treats visual identity, interiors and product presentation as part of the coffee experience itself.
Keep coffee moving forward
The brand openly connects tradition with modern brewing, technology and the pace of contemporary Dubai.
Premium, but never complicated.
In Downtown Dubai, MRJADE is designed around modern city rhythm. Guests can move from espresso and Turkish coffee to Spanish latte, premium matcha and colorful iced signatures without losing the brand’s core sense of quality.
The experience works just as naturally for a quick takeaway before work as it does for someone discovering the brand for the first time. Fast service is not treated as a compromise—it is part of the design.
Coffee, matcha and signatures with a clear identity.
The menu spans espresso-based classics, Turkish coffee, MRJADE Crema, hot and iced matcha, fruit matcha creations, frappés and selected refreshments. The aim is not endless choice—it is a focused menu with recognizable favorites and reasons to return.
Dubai is a chapter—not the limit.
MRJADE’s wider story is built around global ambition. The coffee brand positions Dubai as a launch point for a modern luxury coffee identity shaped by heritage, design, hospitality and technology.
Meet the brand in Downtown Dubai.
Experience MRJADE where the coffee story comes together: Burj Crown on Emaar Boulevard.
A few things worth knowing.
Short answers about the brand, founder, coffee identity and Dubai location.
Who founded MRJADE Coffee?
MRJADE Coffee is connected to founder Jade Sen, whose wider entrepreneurial journey and family coffee heritage shape the brand story.
Where does the MRJADE coffee story come from?
The brand story traces back to a family roasting tradition, later shaped by life in Germany, Turkish heritage and a modern international outlook.
When did MRJADE Coffee launch?
The MRJADE story states that the wider brand dates to 1999 and MRJADE Coffee was launched as a dedicated coffee brand in 2018.
What makes MRJADE Coffee different?
MRJADE combines heritage, contemporary design, premium coffee and matcha, modern service, and a strong focus on the visual and hospitality experience.
Where is MRJADE Coffee in Dubai?
MRJADE Coffee is located at Burj Crown, Emaar Boulevard, Downtown Dubai, UAE.
The story matters. The cup has to prove it.
Discover MRJADE through the drinks, the space and the Downtown Dubai experience.