The story of MRJADE Coffee doesn’t begin in a boardroom. It begins in a small village in the East, in the early 1950s. There, a simple roasting drum stood in the corner of a modest workshop – operated by a man who knew that coffee was more than a drink. He was the grandfather of MRJADE, a passionate roaster who perfected the art of coffee roasting long before automation, in a time where everything relied on skill, patience, and intuition.
In the 1970s, he immigrated to Germany – bringing with him nothing but his craft, his discipline, and his deep love for coffee. It was in Germany, in the late 1970s, that MRJADE was born. A new generation, raised between cultures where Oriental tradition met European precision. Not just in heritage, but in purpose.
By the 1980s, at just 9 or 10 years old, MRJADE began learning the craft directly from his grandfather – roasting, sorting, smelling, tasting. Not as a job – but as a way of life. These early years weren’t the start of a company – they were the birth of a legacy. This is where the true story of MRJADE Coffee began – not written on paper, but forged by fire, experience, and memory.
When his grandfather passed in 2024, he left behind more than memories. He left a philosophy – built on passion, discipline, and a commitment to excellence. MRJADE carried this legacy forward. In his early 30s, he began roasting for exclusive boutique cafés in Germany – producing small-batch, high-quality roasts for clients who valued individuality over industrial scale. It wasn’t about mass production. It was about flavor, precision, and soul.
Today, MRJADE is building a global coffee empire based in Dubai – rooted in tradition, powered by technology, and guided by a story that began in the East, was born in Germany, and now travels across the world.
Born in 1977 in Düsseldorf, Germany, to a Turkish family, Jade Sen started his entrepreneurial journey at the age of 22 by opening his first wedding hall in Frankfurt. Jade Sen is the visionary founder behind the MRJADE brand empire. Since 1999, with over 26 years of entrepreneurial experience, he has transformed a family legacy into a global luxury powerhouse. Inspired by his grandfather’s artisanal coffee roasting techniques, Jade built MRJADE Coffee not just as a café – but as a symbol of precision, heritage, and elegance.
since 1999
since 2010
since 2012
since 2015
(premium coffee and handcrafted chocolate brands based in Germany and Dubai) – since 2018
2019 / 2022
since 2022
The MRJADE brand was established in 1999, and has since become a global symbol of quality, design, and entrepreneurial vision – spanning industries like gastronomy, events, fashion, real estate, and hospitality.
In 2018, MRJADE Coffee was launched as a standalone brand, with the mission to redefine what coffee can be.
The coffee beans used by MRJADE are sourced exclusively from the world’s top-growing regions: Panama, Costa Rica, Brazil, and Colombia.
After harvesting, the beans are transported to Hamburg, Germany – a city known for its refined coffee expertise – where they are meticulously selected and processed.
From there, they are roasted using proprietary MRJADE techniques in Istanbul, Turkey, and finally brought to Dubai, where they are served in a space created for those who appreciate true craftsmanship.
In April, MRJADE Coffee opened its first flagship café in the heart of Downtown Dubai, just one minute from the iconic Burj Khalifa.
This location is more than just a coffee shop – it’s a sensory experience.
With architectural elegance, precise execution, and a bold brand philosophy, MRJADE Coffee has quickly become one of Dubai’s most photographed and talked-about cafés.
What truly sets MRJADE Coffee apart is the fusion of artisanal tradition and cutting-edge technology.
The classic V60 brewing method is elevated by AI-powered precision systems, ensuring perfect consistency in every single cup.
Every variable – from grind size to water temperature – is digitally monitored, allowing for a level of quality that’s virtually impossible to achieve manually.
This blend of analog soul and digital intelligence makes MRJADE Coffee a pioneer of next-generation coffee.
MRJADE Coffee has already earned a powerful nickname: the “Rolls-Royce of Coffee.”
Everything about the brand reflects this mindset – the beans, the machines, the store environment, and the brand language.
The mission is clear: to set global standards in taste, design, and innovation.
Following its success in Dubai, MRJADE Coffee is now preparing for international expansion through franchising.
Target markets include Europe, the United States, Asia, and the Middle East.
With a fully developed concept, award-winning branding, and comprehensive operational support, MRJADE Coffee offers franchise partners the opportunity to join one of the most exciting luxury coffee movements in the world.